Personal Branding

Challenge

When you are your best product

When your name is your brand, the work has to feel like you. An artist, author, performer, or entrepreneur needs more than a polished image: people should get a sense of who you are, what you do, and why they should pay attention.

Strategy

Make the person as compelling as the work.

Personal branding calls for a careful balance. The presentation has to be distinctive enough to get noticed and authentic enough to earn trust. Whether someone is stepping onto a stage, launching a book, or building a business, the challenge is to find the qualities that set them apart and bring those qualities forward.

We start with a Brand Focus Review—an in-depth discovery process that answers three key questions:
What are you creating?
Who are you creating it for?
And why should they care? 

For internationally acclaimed violinist and educator Daisy Jopling, the Brand Focus Review helped us clarify the relationship between the artist, the educator, and the organization—and create a clearer foundation for reaching the audiences that matter

The brewery was also a brewpub, and patrons could see the brewing process and equipment. Nothing beats knowing where your beer comes from.

Execution

A different voice for every personality.

Thomas Hutton, in a fictionalized version of his first year of college, becomes entangled in a love affair with a beautiful Russian spy and a counterintelligence operation involving the FBI and the CIA. Along the way, he meets historical figures, Presidents Nixon and Ford, and Secretary of State Henry Kissinger. See more information: An Unlikely Asset

Outcome

Packaging that reached beyond the Pub.

Daisy Jopling, Vinnie Bagwell, Sandra Barone, Norma Shapland, and Thomas Hutton each have a different story and a different audience. Their branding gives people a way into that story, from the first impression to a deeper look at their work. The result is a public presence that feels recognizable, credible, and unmistakably their own.