Be the CEO of You!
Full of wit, personal experiences, and real-world advice in dealing with the challenges and absurdities facing today’s budding entrepreneur.
Who is this Book For?
I wrote the business book I needed. When I started my business, I was tired of finding business books that spoke to downsized C-suite executives, who already had a network of well-placed buddies and were cashing in on their golden parachutes. I, on the other hand, was sitting on my couch, in my pajamas, in front of a laptop, on a tray table. I was literally starting from the entrepreneurial Ground Zero. I needed help, fast!
If that sounds familiar, this book is for you!
Some of What’s Inside
Passages: The Entrepreneur’s Journey
Managing: The 4 Horsemen of Success
Cash Flow: Even when there isn’t any
Branding: Who ARE you, anyway?
Pricing: The Chico Marx School of invoicing
Coffee Makers: Grinds, pods, maybe tea?
ChatGPT: Like hiring your imaginary friend
Staffing: Put those pets to work
Zoom Etiquette: Pants or no pants
Networking: The Art of Event Kabuki
Don’t Take My Word For it…
Let You Oughta Be In Business be your trusted companion in this journey to self-employment. It’s not just a book, it’s the best colleague you’ll ever have.”
Michael Pilla is a beacon of wisdom and a treasure trove of practical insights for every budding entrepreneur. This book is not just a guide; it is a mentor, a friend, and a roadmap to navigating the exhilarating yet challenging path of self-employment. Pilla’s writing style is engaging and humorous, bringing a light-hearted touch to the serious business of starting and running a small business. He shares personal anecdotes, the highs and lows, the trials and triumphs, all with a dose of humor that will keep you entertained while imparting invaluable lessons. Let You Oughta Be In Business be your trusted companion in this adventure to self-employment.
—Pia Silva, Author of Badass Your Brand
A “Humorous Guide” indeed!
Mike’s a High School classmate of mine, he writes in the sound of his voice, a seasoned, practical, hard-working New Yorker. The book offers something for everyone, whether you are thinking of starting your own business or just curious about what it takes. I was thinking that if he were to re-write this with some made-up characters, it could be a best-selling novel. You’ll enjoy this, and I am proud to say I knew Mike when, and I’m betting he’s still that friendly, helpful guy. — MC.
A “must read” for business owners!
“I’ve been waiting for this book! It’s a road map through the starts, detours, and joys of being an entrepreneur. It’s packed with creative ideas, tips, and examples, and filled with humor and wisdom based on real-world experiences.” — ES.
Honesty in this little gem!
“Great book for any business person with a sense of humor. Mr. Pilla is very frank about what it takes to start a business. I plan to use his book in my senior class because many of my students want to be entrepreneurs. Good job!” — RR.
I never thought I’d wet myself laughing at a business book!
“Shining a bright light on the reality of starting your own business and being your own CEO was never explained as clearly as Mr. Pilla explains it. I highly recommend this Book!” — JG.
Michael Pilla Strategist · Designer · Author | Author of You Oughta Be In Business »
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