Transformations
Business Problems. Creative Solutions.
Every project starts with a problem. Here’s what happened next.
LeafDrop
How do you launch a new product in a category people don’t completely understand? We created a distinctive brand that made five functional beverages feel credible, approachable, and part of one family.
See LeaDrop Page »
Sandra Barone
How do you make a first-time author look like an established one? I built a sophisticated author brand and suspense-driven campaign that made her debut novel impossible to overlook.
See Sandra Barone Page»
South Orange Performing Arts Center
How do you turn a local arts venue into an entertainment destination? We repositioned SOPAC around live entertainment, connected it more closely to its community, and built a stronger, more recognizable brand. See SOPAC Page »
Chelsea Brewing Company
How do you turn a brewpub into a New York brand?
We used Chelsea’s personality and unmistakable New York attitude to create an identity that extended from the pub to the beer aisle.
See Chelsea Page »
Matt & Meera
How do you make another Indian restaurant anything but another Indian restaurant? We rejected category clichés and created a cool, sophisticated, urban identity that reflected the restaurant’s contemporary approach to Indian cuisine. See Matt & Meera Page »
West Orange Classic Film Festival
How do you fill seats for an eight-week film festival?
Instead of marketing one festival, we marketed eight individual events—creating urgency, building momentum, and dramatically increasing attendance, revenue, and donations. See West-Orange-Classic-Film-Festival »
The Enslaved Africans’ Rain Garden
How do you bring an important but little-known piece of history to life? We created a powerful public identity that turned history, art, and place into a story people could connect with. See The-Enslaved-Africans-Rain-Garden-Page »
Posters, Book Jackets &sLogos
Not every project needs a complete transformation. Sometimes the challenge is simply making one idea impossible to ignore—through a poster, book jacket, logo, or other piece of visual communication. See More Work Page »
Michael Pilla Strategist · Designer · Author | Author of You Oughta Be In Business »
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